Why should I optimize my Google Business Profile?

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What is a Google Business Profile?

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A Google Business Profile (formerly known as Google My Business) is a free, fast, and convenient marketing tool for all businesses. Some might call it a digital storefront that actually replaces websites. With the help of it, you can easily be found by the people who want what you’ve got. It´s also an opportunity for you to rank your business in front of your competitors.

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Just listing your business isn´t enough though. The important thing is to keep optimizing it after you´ve listed your business. Don´t leave money on the table. Continue to provide the profile with basic information, pictures, posts, and answer reviews that come in. Google rewards active accounts, keep that in mind when you manage your business listing.

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Why you should use your Google Business Profile?

If you didn't already know, we live in a digital era. Everything is shifting from physical to digital, whether we like it or not. Additionally, we are in a constant hurry, looking for an instant hit. Just the thought of not finding the information you are looking for creates frustration. With an up-to-date Google Business Profile, you are able to create an efficient customer experience for your prospects. 

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To give you some statistics, a recent industry survey gathered data from about 475 local marketers – both agencies and freelancers, showed that Google Business Profiles optimization was considered the most valuable local marketing service in 2021.

‍Lastly, with an appealing and well-optimized Google Business Profile, you get an enormous upside for your business as it is the first point of contact for most consumers before they visit a local business’ physical store or website.

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We've gathered to 10 local marketing statistics int the picture of why you should start managing your business listings.

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In a nutshell, with a Google Business Profile you have the ability to:

• List your business location on Google Maps and in the local search results.
• Easily provide your customers with essential information such as opening hours, product categories, menus, phone numbers, web addresses and so much more. In other words, an efficient and simple way to keep your customers up to date.
• Improve your SEO (Search Engine Optimization). With Google Business Profiles, you stand out in local searches and rank in front of competitors. Read more about local search marketing here!
• Answer reviews efficiently.
• Gain customer insights; such as how your customers landed on your page.

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One of the best parts is that when you add basic information, pictures, posts, and answer reviews – you automatically rank better in the local search results as Google rewards active profiles.

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