The 10 Most Important Local SEO Statistics in 2024

Here are the ten most crucial local SEO statistics in 2024: 

Google Business Profile (GBP) Dominance

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1. Over 90% of all global searches occur on Google, emphasizing the significance of optimizing Google Business profiles.‍

With over 90% of global searches on Google, the imperative to optimize Google Business profiles becomes undeniable. Recognizing the unparalleled reach and influence of Google in online searches underscores the critical importance for businesses to enhance their presence on Google Business profiles strategically. This optimization ensures visibility and maximizes opportunities for engagement and connection with the vast online audience utilizing Google's search platform.

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2. 56% of Local Businesses Have Not Yet Claimed Their Google Business Profile.

While this statistic may seem surprising, the report highlights a substantial portion of local businesses that have not tapped into the potential of this vital online tool. Taking ownership of your Google Business profile is a pivotal move in local SEO, as it guarantees that your business is accurately represented in Google Maps and local search results.

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Apple Business Connect

Apple Maps continues to grow in importance. With the launch of Apple Business Connect, the signals are clear - Apple is putting more effort into making it easier for small businesses to get listed on Apple Maps. 

3. A study by BrightLocal reports that 58% of businesses haven't taken control of their Apple Place cards, and 59% are unaware of the features of the Apple Place Card. 

BrightLocal's study reveals a significant oversight, with 58% of businesses yet to claim their Apple Place cards, missing out on crucial visibility. Additionally, 59% are unaware of the card's features, signaling an untapped potential for businesses to enhance their online presence and engagement through this platform.

4. Around 3/4 of restaurants have different opening hours on Google and Apple Maps. 

According to a study by Mobal, 3/4 of restaurants have mismatching opening hours on Apple and Google Maps.

Yet, nearly 50% of users in the US use iPhones, where Apple Maps is the primary navigation app. It's time for businesses to take full advantage of their Apple Place Cards. 

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Frequently Asked Questions

How can businesses claim their Google Business Profile?

‍Claiming your Google Business Profile is simple. Visit the Google Business website, search for your business, and follow the steps to verify and claim ownership.

What is Apple Business Connect and why should businesses use it?

‍Apple Business Connect allows businesses to manage their presence on Apple Maps. Given that nearly half of US users rely on iPhones, optimizing your Apple Place card through Apple Business Connect can significantly enhance your visibility to potential customers.

How can businesses ensure consistent opening hours on Google and Apple Maps?

‍Regularly update your business hours on both Google My Business and Apple Business Connect to avoid inconsistencies. This practice helps maintain customer trust and ensures accurate information is displayed across platforms.

How can businesses optimize for voice search?

‍To optimize for voice search, focus on natural language and conversational keywords that match common voice queries. Ensure your website is mobile-friendly and includes clear, concise answers to potential customer questions.

What is mobile-first indexing, and why is it important for local SEO?

‍Mobile-first indexing means Google uses the mobile version of your site for indexing and ranking. Since mobile-friendly sites rank higher in search results, optimizing your site for mobile is crucial for improving local SEO.

How can businesses encourage positive reviews?

‍Encourage positive reviews by delivering excellent service, responding to customer feedback, and making it easy for customers to leave reviews on platforms like Google My Business, Yelp, and social media.

What are online citations, and how do they impact local search results?

‍Online citations refer to mentions of your business's name, address, and phone number (NAP) on other websites. Consistent citations improve your credibility and can lead to higher rankings in local search results.

How can businesses leverage local SEO to drive in-store visits?

‍Optimize your website and Google Business Profile for local keywords, encourage positive reviews, and ensure accurate, up-to-date information about your business to attract local customers and drive in-store visits.

What are the key takeaways for local SEO in 2024?

Businesses should prioritize optimizing their presence on platforms like Google Business Profile and Apple Maps, adapt to the rise of voice search, ensure mobile-friendliness, and actively manage online reviews and citations to enhance their local SEO efforts and attract more local customers.

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