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When adventure is your business, your online reputation needs to be as unforgettable as the experiences you offer. That’s why Safartica turned to Mobal, to take control of their digital presence and make every glowing review count.
Safartica is a destination management company operating in the stunning landscapes of Finnish Lapland. With activity hubs in Rovaniemi, Ylläs, Levi, and Saariselkä, they cater to a wide variety of international travelers, ranging from individual explorers to large incentive groups, offering immersive experiences like snowmobiling, aurora tours, husky safaris, and reindeer rides.
In addition to excursions, Safartica manages several accommodation properties, including Vaattunki Wilderness Resort and Ounasvaaran Lakituvat Chalets in Rovaniemi, and Ylläsrinne/Ylläsrinne Deluxe and Ylläs Lake Hotel in Ylläs. Their full-service model includes everything from activity planning to transfers, creating seamless and memorable stays in Lapland.
“We take care of travellers from the moment they arrive to the destination.”
— Mikhail Sinitcyn, Marketing & Ecommerce Manager, Safartica
As Safartica expanded its operations and accommodations across multiple regions, managing their digital footprint became increasingly complex. With a diverse portfolio spread over various locations and channels, keeping all online platforms updated and responding to high volumes of customer reviews was a growing burden.
“We were looking for a platform that could help us manage as much of our online channels as possible from one place.”
— Mikhail Sinitcyn
What drew Safartica to Mobal was not only the capability of the platform but also the personalized attention from the Mobal team. Mobal made the effort to understand Safartica’s specific needs and offered advice that extended beyond the platform itself.
“You were willing to listen to our needs and the platform itself is very intuitive and easy to use, and the customer service is great.”
Mobal offered a single point of control for their digital presence, easing the strain of keeping search engines, maps, and other directories up to date.
Today, Safartica uses Mobal to publish updates and business information to search engines and mapping services, and to manage customer reviews efficiently.
The AI-generated replies and built-in translations have been especially useful for responding to the many international reviews Safartica receives. These tools have drastically reduced the manual work required to maintain high standards of customer communication.
“It saves us a lot of time handling them from Mobal since we get many reviews due to the nature of our business.”
They also enjoy the ability to post updates and content across channels directly through the Mobal platform, another huge time, saver.
When asked what stands out most about Mobal, Mikhail pointed to three things:
“Our team has been happy with Mobal. It helped us speed up some time-consuming tasks like review management and channel updates.”
For businesses considering Mobal, Mikhail highlights both the solution and the people behind it:
“Mobal dived into the specifics of our business and provided helpful suggestions, even beyond what the platform offers.”
Safartica’s experience shows that when a company grows across destinations and platforms, having a tool like Mobal, and a team behind it that cares, can make a world of difference.
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