Empowering Digital Success: Driving Customer Engagement and Marketing Opportunities for Newsecs Local Shopping Centers' Hertsi, Niitty, and Länsituuli

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About 

Meet Hanna Feodorov, a dedicated professional overseeing three vibrant local shopping centres: Hertsi, Niitty, and Länsituuli. Having worked with the centres for over four years, Hanna's responsibilities range from driving commercial success to fostering collaborative relationships with owners and tenants.

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"In our dynamic retail landscape, staying ahead is essential," says Hanna. "We must continually monitor trends and adapt swiftly to meet evolving market demands."

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The shopping centres Hertsi, Niitty, and Länsituuli offer vibrant communities and hubs with a diverse mix of shops, eateries, and services. Hertsi caters to everyday needs with convenience and accessibility at its core.Niitty provides a tranquil shopping experience amidst lush greenery, while Länsituuli offers modern convenience with a comprehensive mix of amenities under one roof.

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New possibilities and results with Mobal 

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Recognizing the importance of upholding a modern digital presence to better serve their communities and customers, they sought assistance from Mobal. Leveraging Mobal's local listings service, they seamlessly manage their business profiles online today, guaranteeing accurate information and heightened online visibility.

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Before partnering with Mobal, managing the Google Business profiles for the centres presented a challenge."We were juggling it alongside our other responsibilities," Hanna recalls. However, Mobal's service proved to be the ideal solution, reshaping the entire experience."

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"Working with Mobal has been a game-changer," says Hanna. "Their approach is not only easy and flexible but also worry-free."

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Mobal's comprehensive service ensures that the centres' Google Business profiles remain updated effortlessly, enhancing visibility and enriching the overall customer experience. "The seamless operations with Mobal were a pleasant surprise," admits Hanna. "From profile management to handling customer feedback, everything flows seamlessly."

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With consistent high-quality and up-to-date imagery, coupled with swift responses to customer feedback, the profiles now boast a wealth of additional information. This comprehensive approach not only enhances customer engagement but also opens avenues for effective marketing strategies. The collaboration has exceeded expectations. "Mobals service deserves a perfect ten!" exclaims Hanna.

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‍"I wholeheartedly recommend Mobal to any shopping centre seeking to elevate its digital presence."

Key data points 

We had a look at the results in the shopping centres Google Business profiles from the past 6 months to see the results of active profile management. Through proactive profile management, the profiles have achieved a remarkable increase in CTR (click-through rate), ranging between 62% to 70% compared to their performance six months prior.

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The consolidated results from all three shopping centers:

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Länsituuli

• +70% higher CTR in their Google Business profile
• +47% more interactions (website visits, phone calls and direction requests) in their profile

Hertsi

• +63% higher CTR in their Google Business profile
• +8% more interactions (website visits, phone calls and direction requests) in their profile

Niitty

• +62% higher CTR in their Google Business profile
• +28% more interactions (website visits, phone calls and direction requests) in their profile

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"Mobals seamless solution has revolutionised our shopping centres' digital presence."

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Mobal's swift response to customer feedback ensures that issues are promptly addressed. "Thank you, Mobal, for the fantastic collaboration," expresses Hanna.

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With Mobal's expert support, the shopping centres are not just meeting but exceeding the needs of their communities while maintaining a strong digital foothold in an ever-evolving market.

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