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Google pushes video verification over other methods (postcards, phone calls, or email. Video verification has now become the only way to verify the business in some profiles. Video verification has previously been set as a default option but not as the only option.  Google has updated its help center to now include video recording as one of the verification methods for businesses. The verification methods currently are: 

• Postcard
• Email 
• Phone call or text
• Live video call
• Video recording 

It can be easy to confuse the two options, video recording, and live video call. However, these are two different methods. 

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How to verify your business with video recording

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The video recording verification method is now offered as a primary method to verify your business on Google. To be accepted, the recording must meet specific requirements and therefore requires some planning. 

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A few practical things

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• The video needs to be one continuous video and cannot be edited. 
• The video recording needs to start from outside your business location and show details such as street signs, business logo and address. 
• When walking into the business, you need to showcase some signage that is related to the location in question. This can be marketing material, branded equipment, or other tools. 
• Show the workplace environment as clearly as possible. This is a way of proving that you work at the place and are authorized to represent the business. Therefore you need to capture that you have access to employee-only areas (like the kitchen in a restaurant or a storage room). 
  

Steps to get verified on Google 

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Step 1

Access your Google Business Account. Begin by logging into your Google Business (GBP) account. If you don't have an account yet, create one by visiting the Google Business website (www.google.com/business) and following the sign-up process.

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Step 2

Locate the Verification SectionOnce you're logged in, navigate to your GBP dashboard. Look for the "Verify Now" or "Verify your business" section. This section typically appears on the home screen of your GMB account, but if you don't see it, click on the "Info" tab in the left-hand menu.

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Step 3

Start the Verification ProcessIn the verification section, you'll find various verification options. Look for the "Verify by video" option and click on it to initiate the video verification process.

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Step 4

Record the Verification VideoGoogle will guide you through the video verification process. Ensure you have a smartphone or webcam ready to record the video. Follow the instructions provided by Google, which may include holding up your ID card or business documents for verification purposes. Make sure the video is clear, well-lit, and captures all the necessary details.

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Step 5

Upload the VideoAfter recording the verification video, save it to your device and return to the GMB dashboard. Locate the section where you initiated the video verification process and click on the option to upload the video. Select the video file from your device and proceed to the next step.

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Step 6

Review and SubmitBefore submitting the video, double-check its quality and ensure all the required details are clearly visible. Review the video to ensure it meets Google's guidelines for verification. Once you're satisfied, click on the submit button to finalize the video verification process.

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Step 7

Wait for VerificationAfter submitting the video, Google will review it to ensure compliance with their guidelines. The verification process typically takes a few days. During this time, monitor your email or GMB account for any updates or communication from Google.

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Step 8

Successful VerificationOnce your video verification is approved, you will receive a notification from Google confirming your successful verification. Congratulations! Your business is now verified on Google, and you can enjoy the benefits of an enhanced online presence.

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Conclusion

Video verification offers a convenient and efficient way to verify your business on Google. By following the step-by-step process outlined in this guide, you can establish trust, improve visibility, and attract more customers to your business. Remember to record a clear and comprehensive video, review it before submission, and stay patient during the verification process. Start the video verification process today and unlock the full potential of your business on Google!

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