Mobal
November 23, 2023

Mobal at Slush - 2022 Recap

Cold and dark November became a little brighter due to Slush - where 4600 startup founders, 2600 investors, and 400 media representatives all created a gathering of 12000 curious minds from across the globe in Helsinki. 
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Published on
October 14, 2025
Key takeaways

Cold and dark November became a little brighter due to Slush -  where 4600 startup founders, 2600 investors, and 400 media representatives all created a gathering of 12000 curious minds from across the globe in Helsinki. Mobal being one of them. 

(C) Petri Anttila

This is our take on the Break of Dawn, a complete universe of opportunities

Even though the mission of Slush remains the same: “to create and help the next generation of groundbreaking entrepreneurs” (Slush 2022). The ongoing theme of this year's event was the astonishing breakthroughs we’ve seen in science and technology over the past decade, and how these junctures will create exponential opportunities that change the world for the better.

This theme spoke to us, and as of early this fall, we decided to participate at Slush. Not only by offering our employees the opportunity to get inspired and inspire others, but also to showcase our product and present our vision to potential customers, investors, and future talents. 

Our Slush Booth

At our booth we had our People lead Pauliina and Nordic Sales Manager Vincent, and here are a few comments they shared from the event; 

“Many speakers focused on the cultural aspect of a business. Especially People-related speakers at Slush embraced topics such as the importance of feedback and switching the way we approach failing. Rather than thinking of it as a failure, it should be a try-and-error kind of approach. These things just indicate the importance of an excellent working culture. Let’s face it, no one is willing to work at a workplace where culture isn’t prioritized. The other thing that truly inspired me was the amount of young & hungry talents. Even though you would not convert them into hires right after the event, those people are great future possible talent candidates in your talent pool. They can also be potential future customers.”

- Pauliina, People Lead.

“The first conclusion that comes to my mind is the number of people that use Google Business, and how that has become much more concrete these days at Slush. Not a single person claimed that they’ve never interacted with a Google listing. It solidified our hypothesis of business listings replacing websites. It’s also important to highlight that every visitor served a purpose. Some were potential future customers but most of them were Google users, which are also an essential part of our business”

- Vincent, Sales Manager. 

Last but absolutely not least, our COO, Alexander had insights and thoughts that could be summarised in a whole book. But here’s one valuable thing we got inspired from: 

“Time after time, I heard the same three things from people at Slush. Number one, focus on your purpose and the reason for your being. Number two, never forget the importance of caring for your culture and the people you work with. Last, and probably the most important one is to have fun along the way. It’s more often than not much harder than people think. So let’s not forget that part.”

- Alexander, COO.

Slush 2022 was a reminder of the limitless opportunities this world has to offer, and we couldn’t be more inspired and excited about being a part of it with our mission. 

Interested in joining our dynamic team of engineers, marketers, and brilliant business folks? Check out our open positions on our career site.

Frequently asked questions

Why now?

Restaurants already trust Mobal to keep their listings accurate across Google and Apple. The website was the one part of their online presence still managed separately, with a different tool and a different login. Now it's part of the same system.

Why does this matter for my restaurant?

Every hour your site shows the wrong hours or an old menu is an hour a customer can be misled or turned away. And every evening spent editing a website is an evening away from the kitchen. Restaurant Websites removes both.

What can I add to my site?

Customers can buy gift cards directly on the site and book a table through an added widget like TableOnline. An ordering button links out to your provider, such as Wolt. Your location details, menu, hours, and special hours stay in sync with your Google and Apple listings.

Which languages does it support?

Choose from eight supported languages (English, Finnish, Swedish, Estonian, Russian, French, Spanish, and German) at launch and add translated versions of your site with a few clicks. More languages on request.

What if I want a custom design?

Restaurant Websites gives you a strong base built specifically for restaurants: the pages, layouts, and search foundations designed to help guests find and use your site. You can apply your own branding, colours, images, and pages on top.

Can I keep my domain if I move from another builder?

Yes. You hand over your domain and keep it.

What does it cost?

€29 per website per month, as an add-on. You can build and preview a site free in the demo before committing.

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