November 23, 2023

How to Get Your Business Listed on Bing: A Step-by-Step Guide

November 23, 2023
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Getting your business listed on search engines is essential for online visibility and attracting potential customers. While Google may be the dominant player, don't overlook Bing, Microsoft's search engine, which still commands a significant market share. This article'll walk you through getting your business listed on Bing and maximizing your online presence.
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Getting your business listed on search engines is essential for online visibility and attracting potential customers. While Google may be the dominant player, don't overlook Bing, Microsoft's search engine, which still commands a significant market share. This article'll walk you through getting your business listed on Bing and maximizing your online presence.

Why List Your Business on Bing?

Listing your business on Bing is essential for several reasons. First, Bing holds a significant share of the search engine market, providing access to millions of potential customers. Second, Bing powers search results for multiple platforms, including Microsoft Edge, Yahoo, and AOL, expanding your business's reach. Finally, by listing your business on Bing, you increase your chances of ranking higher in Bing search results, boosting your online visibility and attracting more organic traffic to your website.

  • Bing accounts for a considerable portion of the search engine market, with millions of users worldwide.
  • Bing powers search results for various platforms, including Microsoft Edge, Yahoo, and AOL, extending your business's reach to a broader audience.
  • By listing your business on Bing, you enhance your chances of ranking higher in Bing search results.


Steps to Get Your Business Listed on Bing

Step 1: Add Your Business to Bing Places for Business

  • Go to the Bing Places for Business website (www.bingplaces.com), sign in with your Microsoft account, or create a new one.
  • Click "Get Started" and search for your business using its name and location.
  • If your business is not listed, click "Add New Business" and provide accurate details, including name, address, phone number, and website.
  • Verify your business listing by selecting the verification method that suits you best (e.g., phone call, postcard, or email).

Step 2: Optimize Your Business Listing

  • Enhance your business listing by providing detailed information such as business hours, photos, videos, and a compelling business description.
  • Include relevant keywords in your business description and other fields to improve search visibility.
  • Encourage customers to leave reviews on your Bing Places for Business listing to build trust and improve your ranking.


Best Practices for Bing Business Listings

  • Ensure that your business information is accurate and consistent across all online platforms, including your website, social media profiles, and other directories.
  • Optimize your website's content and metadata with relevant keywords to align with Bing's search algorithms.
  • Regularly update your business listing on Bing Places for Business to reflect any changes in your address, phone number, or other details.


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The difference between Bing Places and Google Business


Bing Places and Google Business are platforms designed to help businesses manage their online presence and increase visibility in search results. While they are separate services provided by different search engines (Bing and Google), they share similarities in functionality and purpose. 


Both platforms allow businesses to create and manage their listings, providing accurate and up-to-date information such as business name, address, phone number, website, and operating hours. Additionally, both Bing Places and Google Business offer features for businesses to enhance their listings with photos, videos, customer reviews, and additional details. While they operate independently, companies that take advantage of both platforms can benefit from broader exposure across multiple search engines, reaching a wider audience and increasing their chances of being discovered by potential customers.

Learn more about Mobals Map Connections


Update your Bing Listings from Mobal 

Mobal's connection with Bing expands its directory options, ensuring companies get found on Bing with the correct basic information such as their address, phone number, and website URL. The type of connection is 

 is a direct two-way connection. Mobal pushes listing data directly to Bing Places, but Bing still curates what will be published.


To sum it up 

Getting your business listed on Bing is a smart move to expand your online reach and attract potential customers. Following the step-by-step guide outlined in this article, you can ensure that your business is easily discoverable on Bing search results. Remember to optimize your business listing and maintain accuracy across all platforms. With these efforts, you'll increase your chances of ranking highly on Bing and driving more traffic to your business.

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