How to Claim Your Apple Business Connect Profile

Since its launch in 2012, Apple has been striving to position its Maps app as a serious contender to Google Maps. With over 100 million adults in the US relying on Apple Maps today to get around, it goes without saying that your business needs to be present on Apple Maps. If you’re not currently utilizing the power of Apple Maps to discover your business, don’t delay getting started any longer!

In early 2023, Apple relaunched how it ran Apple Maps business listings with Apple Business Connect. Getting noticed on Apple Maps starts with claiming your listing and adding your business.

How To Add a Brand New Listing to Apple Business Connect

‍

Step 1

‍If you don’t have one, you’ll first need to create an Apple ID: Create Apple ID. You must link a mobile phone number to the Apple ID for the mandatory 2-factor authentication process.

‍

Step 2

‍Sign in to Business Connect. Go to Business Connect and sign in using the button in the top right-hand corner.

‍

Step 3

‍Search for your business using “business name + city”, “business phone number,” or any other variation of your business data.

‍

Step 4

‍If an existing listing is not found, Apple will ask you to create one. Select “Add a new location with this name” in the prompt that will appear.

‍

Step 5

‍Enter your business address and add coordinates for your location by clicking on the “Enter Coordinates” option or dragging the map pin on the right to the correct position.

‍

Step 6

‍Add additional information, like business categories and website URL.

‍

Step 7

‍Add the opening hours.

‍

Step 8

‍Add the details of your company. Usually, for multi-location businesses or brands, this is where you add the Head Office information. For a single business location, you would re-enter your NAP details again.

This step is mandatory and can’t be skipped. You will also need to confirm that you agree to Apple’s terms of service by ticking the box at the bottom of the page.

‍

Step 9

‍Verify your business. You do this by uploading the official document (such as the lease or the utility bill) that shows your location’s name and address.

Note: For brand-new locations, the phone verification option is not available.

Apple is deploying particularly stringent verification processes to Apple Business Connect. While it may feel like a pain, it’s deliberately been done to avoid spam listings on the platform. Once the business is verified, you can access the entire dashboard, where additional features will become unlocked. For example, business descriptions, attributes, and images can only be added after verification has been completed.

‍

‍

To Claim and Verify an Existing Listing on Apple Business Connect

‍

Step 1

‍Sign in with your Apple ID. Go to Business Connect and sign in.

‍

Step 2

‍Search for your business location. It should appear in the drop-down menu as one of the suggestions.

‍

Step 3

‍Click ‘Next’. Select the business listing and click ‘Next’ at the bottom of the page.

‍

Step 4

‍Add additional information for your business. The steps here will be the same as steps 5-8, which describe the process of adding a brand-new listing.

‍

Step 5

‍Verify your business. For existing listings, it can be done by phone verification or uploading a relevant document with this location’s details.

You can skip this step and complete it later. “Verify this business” will be displayed at the top of the page and in a separate pop-up when you scroll to the bottom, where you can choose how you verify. As before, you can access the entire dashboard once the business is verified. This is where additional features will become unlocked. For example, business descriptions, attributes, and images can only be added after verification has been completed.

‍