Making Impactful First Impressions: How Restaurants Hejm & Fröj Reach More Customers on Google with Mobal

Competition in the Restaurant Industry

The competition in the restaurant industry is tough, especially given the current economic challenges and inflation. Mattias reflects, “The industry is struggling right now, with many difficult years behind. The competition for guests is intense, and it’s evident that people are going out less to eat.” ‍

To maintain their market position, it is crucial to optimize their online visibility. By prioritizing quality content and effectively managing their Google profiles, they have succeeded in building a strong and appealing presence on search engines and Google Maps, allowing thousands of users to discover them each month.

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Before Mobal

“The time aspect of updating the profile became increasingly pressing, as it took too much time.” - Mattias Åhman, Co-Founder & Partner, Restaurant FRÖJ & Restaurant HEJM

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Before Mattias and his team started using Mobal, both Hejm and Fröj struggled to find time to update their Google profiles. By using Mobal, they can now focus on running the restaurants while Mobal’s experts handle profile management.

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What is included in Mobal's business profile management service?

Mobal's business profile management service offers a comprehensive solution for optimizing your presence on Google. We take care of everything from updating essential information such as opening hours and contact details to creating engaging content and managing customer reviews. Our team of experts ensures that your profile is always up-to-date, attractive, and visible, helping you reach more customers and increase your sales.

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Stand Out with Your Google Business Profile

A strong online presence is crucial for restaurants today. How well a restaurant is visible online affects both the number of customers who find them and those who make reservations. By using Mobal,  Hejm and Fröj have been able to optimize their online visibility and create engaging content that captures the interest of potential customers on Google. Mattias explains, “Beautiful food photos are essential for attracting guests. A well-managed profile with interesting posts is critical for standing out.”

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The Impact of Google Profile on First Impressions

230% More Interactions on Fröj's Google Business Profile than Organic Visits to the Website

The profile has experienced a significant increase in views, a full 43% higher than six months ago. A comparison between interactions on Fröj's Google profile and organic visits to the website shows that Fröj receives 230% more interactions (clicks) via its Google profile.

167% More Interactions on Hejm's Google Profile than Organic Visits to the Website

Hejm has also seen an impressive click-through rate of 27% and has registered 78,000 views and nearly 20,000 interactions on its Google profile over the past six months. This translates to about 3,700 clicks per month. Compared to the website, Hejm receives 167% more interactions on its Google profile than organic visits to the website, underscoring the importance of a well-optimized profile.

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About Hejm and Fröj

About Hejm
Hejm offers its guests a warm and personal experience with modern, homemade food in a relaxed setting. At Hejm, a restaurant visit is about a complete experience. In addition to a warm and relaxed community, the food is created using traditional methods with a modern twist. Local producers supply a significant portion of the ingredients, and the menu features plenty of vegetables, as well as meat and fish—something for every taste!

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About Fröj
At FRÖJ, the ingredient takes center stage on the plate. Restaurant FRÖJ offers a holistic experience with top-quality food. Here, they work with the best ingredients from the local area, combined with ingredients from other Nordic countries. The style is modern Nordic cuisine, reflecting today’s Nordic culture—traditional techniques meet influences from all corners of the globe.

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