How the hair salon Stage increased their visibility online with 190%

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Natural Hair Care and Digital Visibility

Hiushuone Stage is a salon that focuses on natural hair care solutions. Its founder, Elina Haataja, transitioned to plant-based coloring and natural products after experiencing sensitivities to synthetic chemicals. The salon’s primary goal is to use natural methods, but synthetic solutions can be considered if the desired result is not achievable. Elina’s colleagues, Liisa and Laura, also offer synthetic color services.

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Challenge: An Unoptimized Google Business Profile

Like many small business owners, Hiushuone Stage was occasionally active on social media platforms such as Facebook and Instagram, but its Google Business profile received less attention. The profile contained outdated or missing information, such as services, products, and images.

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"I had a Google Business account, but I didn't really monitor or update it regularly. I had set it up, but I didn’t know how to use it properly."
– Elina Haataja, owner of Hiushuone Stage.

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Solution: Mobal’s Local SEO Expertise

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With Mobal’s help, Hiushuone Stage’s profile was fully optimized to improve local visibility and customer engagement. Key actions included:

• Adding missing services and products to give customers a comprehensive view of the offerings.
• Optimizing the profile and implementing regular updates to boost visibility.
• Ensuring accurate business information and high-quality images for a professional and informative profile.
• Utilizing Google Analytics insights to track profile visits and engagement compared to social media.

"We were missing services and products from the listing. I hadn’t realized how important that was."

Better organization of the profile brought clarity and improved the customer experience:

"Now the profile is much clearer and more user-friendly. It provides customers with the right information immediately."– Elina Haataja, owner of Hiushuone Stage.

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Results: Increased Visibility Online

• Profile views increased by nearly 190%.
• Customer actions, such as clicks and calls, increased.
• The Google profile received almost five times more views than the website.

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"Mobal made the process incredibly easy! We went through everything clearly during onboarding, which gave me confidence."

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Would You Recommend Mobal to Other Entrepreneurs?

"Absolutely! For someone like me who hadn’t set up the profile correctly from the start, Mobal was a great help."

With Mobal’s support, Hiushuone Stage strengthened its digital presence, making it easier for eco-conscious customers to find their services.