September 21, 2023

How BodyBuddy, a modern health café, ranks first on Google and reaches more customers online

Summary of case study
Problem
Before Mobal entered the picture, BodyBuddy, like many small businesses, maintained a modest online presence. Their business profiles on platforms like Google were underutilized, resulting in unoptimized profiles and a lack of control over their digital image.
Solution
Today, the profiles appear high in searches on Google for important keywords such as "brunch" and "brunch Stockholm" and has received +90% more reviews.
At a glance
Company
BodyBuddy
Industry
Food & Beverage
Locations
3 Locations
Country
Sweden
Description
BodyBuddy's mission is simple yet profound: to offer mouthwatering, nutritious food to the discerning palates of Gothenburg and Stockholm residents. Their culinary masterpieces are crafted from organic, local, and seasonal ingredients, demonstrating that delectable food can also be health-conscious.
September 21, 2023
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About
BodyBuddy's mission is simple yet profound: to offer mouthwatering, nutritious food to the discerning palates of Gothenburg and Stockholm residents. Their culinary masterpieces are crafted from organic, local, and seasonal ingredients, demonstrating that delectable food can also be health-conscious.
Locations
Sweden
Industry
Food & Beverage
Company size
3 Locations
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Discover how BodyBuddy transformed its business profiles with Mobal to rank higher on Google and enhance its online visibility.

In the bustling world of café culture, attracting and retaining customers has never been more critical. In the heart of this competitive landscape, BodyBuddy, a Swedish health-focusedcafé chain, discovered the transformative power of managing their business profiles with Mobal.

In this story, we look into how BodyBuddy, led by co-owner and CEO Ciara McGlinchey, harnessed the potential of Mobal to revolutionize their online presence, captivate a broader audience, and secure their place at the top of Google.

A Competitive Landscape


With competition in the restaurant industry reaching unprecedented levels, mastering the art of effective marketing online has become paramount.

Ciara, the driving force behind BodyBuddy's success, acknowledges that visibility is everything in today's digital age. "To manage your business profiles online and to market your restaurant on Google and other platforms is incredibly crucial in today's landscape, given the fierce competition and the fact that virtually everyone is active on social media. We're heavily influenced by everything we see and hear about what others are doing," Ciara remarks.

Introducing BodyBuddy


BodyBuddy's mission is simple yet profound: to offer mouthwatering, nutritious food to the discerning palates of Gothenburg and Stockholm residents. Their culinary masterpieces are crafted from organic, local, and seasonal ingredients, demonstrating that delectable food can also be health-conscious. With an unwavering commitment to nourishing body and soul, BodyBuddy's dishes stand as a testament to the fusion of culinary delight and long-term well-being.

Pre-Mobal

Before Mobal entered the picture, BodyBuddy, like many small businesses, maintained a modest online presence. Their business profiles on platforms like Google were underutilized, resulting in unoptimized profiles and a lack of control over their digital image.

A Seamless Collaboration

According to Ciara, the journey with Mobal began with a smooth and uncomplicated initiation. She commends Mobal's team for their excellent communication and rapid response times. For BodyBuddy, the critical components of their profiles included customer reviews, enticing food imagery, and precise operating hours. Today, their profiles are updated with mouthwatering pictures and posts every week.

All customer reviews are replied to, and opening hours are always ensured to be correct and up to date. Their profiles reflect who they are, and customers can easily see what type of food they serve and read reviews from other happy customers.

Outcomes


Since partnering with Mobal, BodyBuddy's online profiles have transformed remarkably, sporting a more professional appearance. Ciara is elated with the outcome: "Our profiles now look much more professional," she asserts. As Ciara highlights, the advantages of Mobal's service include relief, reliability, and precision. Ensuring everything is executed accurately and by professionals has been invaluable for BodyBuddy.

Today, the profiles appear high in searches on Google for important keywords such as "brunch" and "brunch Stockholm". Undoubtedly, the enhancements to their online presence have yielded increased visibility online. For Ciara, the collaboration has provided much-needed relief and professional support for tasks requiring additional attention.

Results from the profiles in the last 4 months (compared to the year before)

Profile views have increased by +12%
Visits to the website have increased by +25%
Directions to the cafes have increased by +39%
The profiles have received +90% more customer reviews

Inspiring Success

"I really recommend other restaurants to take control of their business profiles on Google.", Ciara McGlinchey


The journey is a testament to the profound impact of actively managing a restaurant's online business profiles. BodyBuddys story underscores the significance of presenting a professional and captivating digital image, especially in the highly competitive restaurant industry.

Ciara's recommendation to fellow restaurateurs is clear: "I really recommend other restaurants to take control of their business profiles on Google." Mobal empowers restaurant owners and marketers with a platform that saves valuable time and resources and enhances their online presence, ultimately influencing the bottom line. In a world where first impressions are often digital, BodyBuddy's success story with Mobal serves as an inspiring reminder of the pivotal role that well-managed business profiles can play in achieving restaurant excellence.

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