How This Digital Agency Transformed Client Business Profile Management with Mobal

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The Challenge

A digital marketing agency offering local SEO services to their clients, was struggling with the time-intensive task of managing its clients' business profiles across multiple platforms. With dozens of clients, each requiring regular updates to their Google Business Profiles, the agency's team found themselves logging into multiple platforms and spending countless hours each week:

• Manually updating business information such as opening hours.
• Responding to customer reviews promptly to maintain a positive reputation.
• Uploading new images, logos, and posts.
• Analyzing performance data to optimize local SEO strategies.

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"Our biggest challenge was keeping up with the manual workload—updating profiles, responding to reviews, and tracking performance across so many clients. It was draining our resources and limiting our ability to scale."

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These manual tasks left little time for the team to focus on more strategic activities like developing new marketing campaigns, creating content, and building stronger client relationships. The inefficiency was becoming a bottleneck, impacting the agency’s ability to scale and deliver exceptional value to its clients.

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The Solution

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The ability to manage all of our clients' profiles from a single platform has been invaluable. Mobal's automation tools have significantly boosted our efficiency and client satisfaction."

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To overcome these challenges, the agency started using Mobal, for business profile management, local SEO, and reputation management for their clients. Mobal's comprehensive suite of tools provided the agency with a centralized platform to manage all of its clients' business profiles. Key features utilized by the agency included:

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• Automated Review Templates: Simplified the process of responding to reviews with customizable templates that could be applied across all clients.
• Listings Management: Allowed for bulk updates and changes to business information across multiple profiles from a single dashboard.
• Content Management: Enabled easy updates of logos, images, and posts across all client profiles in one go.
• Analytics: Provided detailed insights into performance metrics, allowing the agency to make data-driven decisions to optimize their clients’ local SEO strategies.

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The Benefits of Using Mobal

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"Thanks to Mobal, our team can now handle more clients with the same resources. The platform’s analytics and bulk action features have given us a major competitive edge."

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Mobal provided a range of benefits that significantly improved the agency's operations:

1. Single Sign-On Access: Instead of logging into multiple platforms for each client, the team could now manage all client profiles from one place. This reduced the complexity of profile management and saved substantial time.
2. Bulk Actions for Multi-Location Clients: For clients with multiple locations, Mobal enabled the agency to perform bulk updates across all profiles simultaneously. This was particularly valuable for consistent branding and messaging across locations.
3. Time Savings: By automating repetitive tasks and streamlining profile management, the agency saved an average of 15 hours per week. This time was redirected towards strategic activities that drive growth, such as campaign development and client engagement.
4. Enhanced Client Visibility: By actively updating their clients' business profiles every week their online visibility improved significantly, leading to increases in website visits, phone calls, and customer reviews.
5. Improved Reputation Management: Mobal's AI-powered review management tool allowed the agency to respond to customer feedback quickly and consistently, leading to better customer satisfaction and a stronger online reputation.
6. Data-Driven Insights: Mobal’s analytics provided the agency with actionable insights, enabling them to make informed decisions and continuously improve their clients’ business profiles on Google.

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The Results

The adoption of Mobal resulted in significant improvements for both the agency and its clients:

• 15 Hours Per Week Saved: The agency was able to reclaim valuable time that was previously spent on manual tasks, enabling them to focus on strategic initiatives that directly impact their bottom line.
• Enhanced Client Metrics: Clients experienced measurable improvements in their Google Business Profiles. For example, one client saw a 25% increase in website visits and a 15% increase in phone calls within a month of using Mobal. Another client enjoyed a 20% increase in customer reviews and a 10% improvement in their overall rating.
• Positive Client Feedback: Clients expressed appreciation for the faster response times to reviews, the enhanced online visibility, and the agency’s ability to provide insightful, data-driven recommendations.

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Real-World Impact

Since implementing Mobal, the agency has not only streamlined its operations but also delivered results to its clients. The real-world impact of Mobal is clear in the significant improvements in client metrics and the positive feedback received from clients. The agency has been able to save time, improve client satisfaction, and add more value through data-driven insights and optimized profile management.

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