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In the bustling heart of Stockholm, ICA Nära Sergels Torg has achieved remarkable success in driving foot traffic and capturing customer attention. The impressive results speak for themselves, thanks to their active management.
"The numbers say it all; the results of active management are great! I had no idea so many people see our profile daily, which makes it so important that content is relevant and up-to-date." - Per Uhrström, Store Manager.
With Mobal's expertise, ICA Nära Sergels Torg has significantly boosted its discoverability, achieving a 75% increase in actions taken on their Google Business profile.
ICA Nära Sergels Torg, a vibrant grocery store in the heart of Stockholm, grappled with an outdated and unverified Google Business profile. This led to inaccurate information and unattractive visuals, which tarnished customers' first impressions. The store's objective was clear: enhance visibility and attract local customers by optimizing their Google presence.
Their challenges included claiming and verifying their profile, which left them with outdated details and unappealing images. Their ultimate goal was to improve profile visibility, establish a reliable review platform, and draw in local customers through an improved Google My Business presence.
ICA Nära Sergels Torg, known for its fresh produce, ready-made meals, and local delicacies, is dedicated to providing a quick and affordable shopping experience tailored to the diverse needs of its customers. However, they faced a major obstacle: difficulties in claiming and verifying their Google profile. This challenge prevented them from updating information or removing misleading images that didn’t accurately represent the store. As a result, customers' initial impressions were negatively affected, hindering the store’s growth and online presence.
"Given to the way people search for information today, it is crucial to be present on Google Search & Maps and have an active profile there. I had no idea so many people see our profile every week..." - Per Uhrström, Store Manager
Mobal stepped in to address ICA Nära Sergels Torg's Google profile challenges, transforming their online presence. By successfully claiming and verifying the store’s profile, Mobal ensured accurate and up-to-date information, replacing misleading images with visuals that truly reflect the store's brand. Mobal also optimized the profile with engaging content, regularly updated offers, and active management of customer reviews. This comprehensive approach not only improved the store's visibility but also strengthened its connection with local customers, turning the Google profile into a dynamic extension of their physical storefront.
Mobal took charge of managing ICA Nära Sergels Torg's Google Business profile, ensuring accurate, up-to-date information and engaging visuals. Through active management of reviews, offers, and product showcases, Mobal transformed the profile into a dynamic digital storefront that truly resonated with local customers. This hands-on approach empowered Store Manager Per Uhrström with full control over their online presence, allowing seamless updates and consistent optimization. By actively responding to reviews, uploading compelling visuals, and posting weekly offers, Mobal ensured that ICA Nära Sergels Torg's Google profile not only stood out online but also effectively captured the attention of the local community.
"We now have relevant and up-to-date pictures in our profile. Pictures that we can stand behind and that reflect our brand." - Per Uhström, Store Manager
The collaboration with Mobal led to:
"It's a huge difference in what the profile looks like today, compared to when we started. The collaboration with Mobal has been very smooth and seamless." - Per Uhström, Store Manager
The collaboration between ICA Nära Sergels Torg and Mobal has been transformative, revolutionizing the store's online presence and delivering impressive results. By tackling the challenges of an outdated and unappealing Google Business profile, ICA Nära Sergels Torg significantly boosted its visibility and brand awareness on Google Search and Maps. Mobal ensures that critical information, like opening hours, contact details, and offers—is always accurate and up-to-date, seamlessly integrating the physical store with its online presence.
This partnership has led to a complete makeover of the store's profile, attracting customers with enticing visuals, positive reviews, and engaging content. The results speak for themselves: a marked increase in profile actions, views, and local searches, along with a stronger connection to the community. Mobal's expert management has been a game-changer, enhancing ICA Nära Sergels Torg's discoverability, customer engagement, and overall brand perception, while seamlessly bridging the gap between their physical and digital storefronts.
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