How MacPeople's Business Profile Tune-up Guides More Customers to their Stores with the Help of Mobal

Introduction

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Meet Miika Haapala, the Marketing Manager at MacPeople Oy, Finland's premier Apple Premium Reseller. With four 1Store Apple Premium Reseller stores in Helsinki and Turku, Miika shared his experiences steering the brand's success in the dynamic Apple retail landscape, offering a unique perspective on both physical and online realms.

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The 1Store stores serve as spaces where consumers and professionals can delve deeper into Apple products and additional accessories. Trained Apple product specialists are always ready to showcase and guide, ensuring everyone makes the best choice. MacPeople is more than a retailer – it's a partner enabling its customers to harness the full potential of technology.

Despite having established store locations and information online, the frequency of updates in their business profiles was lacking, leading to potential hurdles in customer findability and a less-than-optimal customer experience. This is where Mobal comes into the picture. 

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Before Mobal

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Before Mobal, MacPeople faced a familiar challenge - consistently maintaining and updating their business profiles online. The store locations and information initially set up needed more regular updates. Miika identified this as a crucial bottleneck impacting the overall findability of the stores for customers. He states, "The store information was established once, but it was never updated. This created challenges for our customers in finding the stores and experiencing a consistent level of service."

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Recognizing the need for a solution to bridge this gap and enhance the overall customer experience, MacPeople decided to try out Mobals service. He shares, "We wanted to increase the findability of the stores and offer a premium level of service for our customers during the whole customer journey."

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With Mobal

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"Mobal's service addressed our need to help customers find and contact our stores easier than before, and we've succeeded with this."

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Mobal was the solution poised to take MacPeople's business profiles to a new level of management. Miika, guided by the commitment to enhance customer experience, found in Mobal a solution to mitigate the existing challenges and provide a user-friendly and efficient means to maintain business profiles. Miika describes the transition with Mobal as a game-changer, saying, "Mobal's service addressed our need to help customers find and contact our stores easier than before, and we've succeeded with this."

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Results

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"The new Mobal platform is impressive! Following the performance of each store is easy" - Miika Haapala

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Impressions, direct navigations, and phone calls to the stores experienced a substantial uptick. Miika quantifies this impact, stating, "Impressions, direct navigations, and direct phone calls to the stores have increased."

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From the past 6 months, MacPeople has seen an increase in both profile impressions and interactions: 

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• +34% increase in impressions 
• +27% increase in interactions (clicks to the website, calls, and direct navigation) 

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Surprising to Miika was the discovery of the impressive search volumes and impression numbers in Google Maps, showcasing that Mobal's impact extended beyond mere updates – it was influencing the online visibility of MacPeople significantly. He shares his surprise, saying, "I'm surprised about the search volumes and impression numbers in Google Maps!"

Miika described the overall experience with Mobal as "super smooth” and emphasized the ease of use. The platform facilitates quick and efficient business profile creation and is seamlessly integrated with Apple Maps, expanding the reach of MacPeople and the 1Store stores to a broader audience.

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Along with the smooth experience, Miika highlights the quality of the support at Mobal, as it resolved issues and considerably eased the workload for him and his team. In Miika's words, "The support has been outstanding!"

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Looking Ahead

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As the collaboration with Mobal progresses, Miika expressed keen interest in the future trajectory of the popularity of Apple Maps beyond the confines of the U.S. He says, "As an Apple Premium Reseller, it's interesting to see if this is becoming more popular also outside of the U.S."

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With Mobal, MacPeople addressed their initial challenges and witnessed a positive impact on their business profiles online, validating the decision to leverage Mobal as an essential tool in their business strategy. The journey continues, with MacPeople set up for continued success in the evolving landscape of Apple retail, now armed with the tools to navigate it seamlessly.

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