Buyers Guide: The Best Marketing Tools for Restaurants

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1. Mobal for Restaurants

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What it does: Mobal helps restaurants manage their online profiles on platforms like Google Business, Apple Business Connect, Facebook and Bing. It ensures that your business information is accurate and up-to-date across multiple sites.

Key Features for Restaurants:

• Manage all your restaurant profiles on Google, Apple, Bing, Facebook and more, from one dashboard.
• Collect and respond to customer reviews effortlessly with the help of AI.
• Analyse review sentiment to better understand your customers.
• Easily create and update menus on Google.
• Quickly update your restaurant’s hours and services across all touch points online.

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Why it’s useful: Mobal ensures your restaurant’s online information stays accurate and effortlessly up-to-date—saving you time, eliminating errors, and helping you reach more customers with a powerful marketing tool.

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2. OpenTable: Reservation and Customer Engagement

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What it does: OpenTable allows customers to make reservations online. It also helps restaurants manage guest data, track preferences, and improve customer experience.

Key Features:

• Easy table reservation management.
• Automatic reminders and confirmations.
• Collect guest feedback and track dining preferences.
• Loyalty programs for repeat customers.

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Why it’s useful: OpenTable makes it simple for customers to book a table and for you to stay connected with them through feedback and loyalty programs.

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3. Owner.com: Marketing Automation for Restaurants

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What it does: Owner.com is a tool for automating restaurant marketing tasks such as sending emails, managing social media posts, and running customer loyalty programs.

Key Features:

• Zero-Commission Delivery
• Automate email campaigns for marketing.
• Run loyalty programs and segment customers.
• Website builder
• Analyze customer behavior and engagement.

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Why it’s useful: Owner.com provides independent restaurants with an all-in-one platform for online ordering, website management, marketing automation, and customer retention.

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4. Yelp for Business: Reputation Management and Reviews on Yelp

What it does: Yelp for Business allows restaurants to manage their reviews, respond to customer feedback, and promote their business to local customers on Yelp.

Key Features:

• Claim and manage your Yelp business profile.
• Respond to customer reviews directly.
• Monitor profile performance with analytics.
• Run paid ads to increase visibility.

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Why it’s useful: Yelp is widely used by diners to find new restaurants. Managing your Yelp profile can improve your online reputation and visibility.

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5. SevenRooms: Customer Relationship Management (CRM)

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What it does: SevenRooms helps restaurants manage customer relationships by tracking preferences, offering personalized experiences, and running marketing campaigns.

Key Features:

• Email marketing
• Table management
• Automate marketing campaigns for promotions.
• Track guest history and customize experiences.
• Manage private dining and events.

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Why it’s useful: SevenRooms helps create personalized dining experiences by keeping track of customer preferences, which increases loyalty and repeat visits.

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6. Sprout Social: Social Media Management

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What it does: Sprout Social helps you manage social media accounts, schedule posts, track performance, and engage with customers on platforms like Instagram, Facebook, and Twitter.

Key Features:

• Schedule social media posts in advance.
• Monitor social media mentions and track brand performance.
• Analytics on engagement and reach.
• Collaboration tools for team management.

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Why it’s useful: Sprout Social simplifies social media management, allowing you to focus on engaging with your customers and analyzing your performance.

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7. Resy: Reservation and Waitlist Management

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What it does: Resy is a platform for managing restaurant reservations and waitlists. It also helps with communication and tracking customer data.

Key Features:

• Real-time reservations and waitlist management.
• Collect customer preferences for better service.
• Reporting on reservations and dining trends.
• Integration with POS systems for smooth operations.

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Why it’s useful: Resy helps streamline reservations, making it easier for customers to book a table while improving your ability to manage the flow of guests.

Conclusion

These tools offer a range of features to improve customer engagement, manage online profiles, and handle reservations. By using the right combination of tools like, you can make your restaurant's marketing more efficient and customer-focused.