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Maria Butros, a professional hairdresser with over 15 years of experience in top Finnish salons, relocated to Spain to bring her high-quality services to a new market. Despite initial challenges due to high local prices, partnering with Mobal transformed her business profile, leading to increased visibility and consistent bookings.
Disclaimer: The results mentioned were achieved during the partnership between Maria Butros Hair & Beauty and Mobal in the summer of 2024, prior to the sale of the business.
Maria Butros, a professional hairdresser with over 15 years of experience in top Finnish salons, relocated to Spain with a vision to bring the quality of her work to a new market.
Despite her expertise, her business, Maria Butros Hair & Beauty, faced challenges. Situated in a local area with low service prices, her salon was considered expensive and did not attract many organic customers at first.
“I am located in a difficult place, it is a very local area and the prices of all services are low. I am considered an expensive place, so I didn't get that many organic customers from the streets,” Maria explains. Before using Mobal, she managed her business profile manually and admitted, “I didn’t do that much, to be honest.”
Maria’s experience with Mobal brought a transformative change to her business. With Mobal’s support, her Google Business profile is now well optimized. Mobal’s personalized service, human interactions, and quick response times made a significant difference. “We have screenshots from these improvements. Basically, I opened the place in January, had a very slow start, but recently since I started marketing with Mobal and Google Ads, I am all the time overbooked,” Maria notes.
Mobal's platform is user-friendly, allowing Maria to navigate it effortlessly. “The ease of it. Anybody could start using it without even instructions just by surfing around the platform,” she shares.
One of the standout benefits was the multilingual search appearance. Maria’s salon is now found in English, Finnish, and Spanish, broadening her reach. “We had a clear vision from the beginning to serve Nordic customers in Spain, but through Google Business, we’ve also been able to target local customers who are ready to pay for our services,” Maria proudly states.
“We’ve been surprised and positively astonished by how paid advertising has supported our organic efforts, and not the other way around. The value we get from our paid efforts is much smaller than what we get from organic results and the business profile
Maria was astonished by how paid advertising supported organic efforts, rather than the other way around. “We’ve been surprised and positively astonished by how paid advertising has supported our organic efforts, and not the other way around. The value we get from our paid efforts is much smaller than what we get from organic results and the business profile,” she reveals.
With a modest budget of €10 per day on Google Ads, Maria noticed that organic searches brought in three times more visitors. “I was really surprised how much organic visibility can give me. I was expecting the Google Business profile to be more like a business card rather than a proper marketing place,” Maria comments.
Mobal also provided valuable insights, advising Maria to inquire how customers found her salon. Often, customers first saw an ad and then later searched on Google, easily finding and booking her services. “Mobal advised us to ask how our customers find us: Often they’ve first seen an ad, and then much later on searched on Google for a hairdresser, and from there easily found us and decided to book a time,” she explains.
Maria’s salon now attracts both tourists and local residents, including those from surrounding areas. The organic visibility has been crucial, especially since competitors in her area do not update their business profiles as effectively. This has helped her stand out and grow her business.
Maria is very satisfied with Mobal’s service and highly recommends it to other small businesses. “Definitely, I am working at the salon by myself and I got a huge amount of benefits. My work is art, I want to focus on difficult projects such as balayage, babylights, and other color services. Now I don’t cut men’s hair anymore since it isn’t financially comparable to color services,” she says.
Maria's journey with Mobal underscores the importance of organic visibility and the value of a well-optimized Google Business profile, especially in a competitive market.
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