What’s a Good Google Business Profile CTR for Restaurants in 2025?

Why Google Business Profile CTR Matters (More Than You Think)

• GBP is where diners discover you. For most restaurants, your profile gets 5–10× more views than your website.
• CTR = Engagement. It’s the % of people who see your profile and actually click (to call, get directions, visit your site, or book).
• Google rewards engagement. Higher CTRs can boost your local ranking, putting you above competitors in the map pack.

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Bottom line: If you’re not tracking and improving CTR, you’re leaving money (and covers) on the table.

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Real Benchmarks: What’s “Normal” for Restaurant GBP CTR?

We analyzed over 100 individual restaurant profiles across multiple cities and countries. Here’s what we found:

The Numbers:

• Lowest observed CTR: ~1%
• Highest observed CTR: 36%+
• Typical range: 5% – 20%
• Median/average: ~11–13%
• Top performers: 20%+

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Translation:
If your restaurant’s GBP CTR is 10–15%, you’re in the sweet spot. Under 8%? Time to optimize. Over 20%? You’re crushing it — study what’s working and double down.

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Examples: Real Restaurant CTRs

Here’s a taste of the data (all examples are anonymized and aggregated):

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See the spread? Most are between 7% and 20%, but outliers exist — both high and low.

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Real-World Example: Löyly x Mobal — 39% More Clicks, 100% More Chill

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In a city packed with competition, Löyly’s secret isn’t just its legendary sauna—it’s a Google profile that works as hard as the staff. With Mobal, Löyly’s online presence turned into a customer magnet, driving a 39% jump in click-throughs and putting thousands more guests on the path to their door.

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Before Mobal:

• Customers struggled to find accurate details, leading to missed bookings and lost opportunities.
• Profile management was an afterthought, with outdated info and missed updates.

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After Mobal:

• Always Accurate, Always On: Every detail, from hours to contact info, is up to date.
• Dynamic Content: High-quality photos and keyword-optimized posts make the profile pop. During summer, impressions soared by 42% and interactions shot up 58%.
• Effortless Review Management: Fast, proactive support for reviews and feedback, freeing the team to focus on delivering an unforgettable experience.

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The Results:

• 39% increase in click-through-rate on Google Business Profile.
• 581,207 impressions in the past 12 months.
• 206,092 interactions (9% increase YoY).
• CTR reached 35.46%—far above the industry average.

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What made the difference?

• Up-to-date info, high-quality visuals, active review management, regular posts, and keyword optimization—all delivered and managed by Mobal.
• “With Mobal, I know our profile is always up to date and our customers are getting the right information—without me having to worry.” — Suvi Rantanen, Restaurant Manager

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Why Does CTR Vary So Much?

• Profile optimization: Great photos, reviews, posts, and accurate categories = higher CTR.
• Brand recognition: Unique or well-known venues attract more clicks.
• Search intent: Some locations get more “ready to act” searchers (e.g., tourists vs. locals).
• Competition: Urban, high-traffic areas can have lower CTRs due to more options.

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