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If you’re running a restaurant in 2025, you already know: the game has changed. Diners discover, compare, and book online—often before they’ve even seen your menu. But while everyone talks about “doing more marketing,” hardly anyone answers the real question:
How much should you actually spend on restaurant marketing?
Let’s break it down with real benchmarks, actionable tips, and a free template to help you plan your spend (and maximize your ROI).
Your marketing budget isn’t just a line item—it’s your ticket to visibility, bookings, and repeat guests. In 2025, the right budget means:
Winging it or cutting corners? That’s a recipe for empty tables.
Pro tip: New restaurants or those in competitive areas may need to spend more up front to build awareness.
Here’s what top-performing restaurants include:
Don’t forget: Budget for both ongoing activities (like ads and posts) and one-off investments (like a new website or professional photo shoot).
Restaurants already trust Mobal to keep their listings accurate across Google and Apple. The website was the one part of their online presence still managed separately, with a different tool and a different login. Now it's part of the same system.
Every hour your site shows the wrong hours or an old menu is an hour a customer can be misled or turned away. And every evening spent editing a website is an evening away from the kitchen. Restaurant Websites removes both.
Customers can buy gift cards directly on the site and book a table through an added widget like TableOnline. An ordering button links out to your provider, such as Wolt. Your location details, menu, hours, and special hours stay in sync with your Google and Apple listings.
Choose from eight supported languages (English, Finnish, Swedish, Estonian, Russian, French, Spanish, and German) at launch and add translated versions of your site with a few clicks. More languages on request.
Restaurant Websites gives you a strong base built specifically for restaurants: the pages, layouts, and search foundations designed to help guests find and use your site. You can apply your own branding, colours, images, and pages on top.
Yes. You hand over your domain and keep it.
€29 per website per month, as an add-on. You can build and preview a site free in the demo before committing.
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