If you want your business to show up on Google Search and Google Maps, verifying your Google Business Profile (previously known as Google My Business) is an essential step. Without verification, you can’t fully manage or optimize how your business appears to customers searching online.
In this guide, we’ll cover:
- Why Google Business verification matters
- The main methods to verify your business
- Step-by-step instructions for each method
- Common issues and how to fix them
Why You Should Verify Your Google Business Account
Verifying your Google Business account does two key things:
- Proves ownership – Google needs to confirm you are authorized to manage the business.
- Unlocks full features – Once verified, you can:
- Edit your business name, address, and hours
- Add photos and services
- Reply to reviews
- Track analytics like calls, clicks, and searches
If you skip verification, your business listing may remain incomplete or invisible to potential customers.
How to Verify Your Business with Google
Google offers several verification methods. Which ones are available depends on your business type, category, and location.
1. Verify by Postcard (Mail)
This is the most common method.
Steps:
- Sign in to your Google Business Profile Manager.
- Enter your business details (name, address, phone, website).
- Choose “Verify by Mail.”
- Google will send a postcard with a unique 5-digit code to your business address.
- Once it arrives (usually 5–7 days), log back in and enter the code.
✅ Tip: Make sure your business name and address are accurate before requesting the postcard.
2. Verify by Phone
Some businesses may see the option to verify by phone.
Steps:
- Select “Verify by Phone” when prompted.
- Google will call or text you with a verification code.
- Enter the code in your account.
This method is instant if available.
3. Verify by Email
Available for certain business types.
Steps:
- Select “Verify by Email.”
- Google will send a verification link/code to your business email.
- Click the link or enter the code to complete verification.
Make sure your email domain matches your business (e.g., info@yourbusiness.com).
4. Instant Verification
If you’ve already verified your business website in Google Search Console, you may get instant verification.
Steps:
- Log in with the same Google account you used in Search Console.
- If eligible, your business will be verified immediately.
5. Video Verification (New Method)
Google sometimes asks for a quick video recording.
Steps:
- Use your smartphone to record:
- The exterior of your business (sign, entrance, surroundings).
- The interior (workspace, equipment, staff).
- Proof of management (showing access to inventory or POS system).
- Upload the video in the Google Business Profile Manager.
- Google will review it, usually within a few days.
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