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Explore the success story of Stefan's Steakhouse Vaasa and how Mobal's digital transformation revolutionized their online presence. Learn how strategic optimization of their Google Business profile led to increased visibility and rultimately table bookings, making Stefan's Steakhouse a standout culinary destination in Vaasa's competitive dining scene.
Meet Iira Junttila, restaurant manager at Stefan’s Steakhouse Vaasa. Stefan's Steakhouse stands out as a haven for meat lovers in the heart of Vaasa, a city known for its vibrant dining scene. Since 2017, the restaurant has been synonymous with top-quality steaks and heartfelt service. Under Iira's guidance, guests experience a blend of exquisite cuisine and genuine hospitality, making every visit a memorable one.
In a city boasting nearly a hundred cafes and restaurants, Vaasa's dining landscape offers diverse culinary experiences. However, Stefan's Steakhouse Vaasa provides something truly unique for meat lovers.
As Iira puts it, "With our concept, we are the only place for meat lovers to enjoy different kinds of steaks in Vaasa." While they mainly cater to meat enthusiasts with exquisite cuts, they also ensure inclusivity by offering options for vegetarians and vegans. Their commitment to providing a specialized dining experience sets them apart, making Stefan's Steakhouse Vaasa a destination for those seeking culinary excellence.
"When checking the opening hours of a restaurant, most people turn to Google. Having incorrect information is not just a missed opportunity but can also reflect poorly on our brand." - Iira Junttila
Today, the landscape of restaurant marketing is rapidly evolving. Iira emphasizes the importance of embracing digital platforms to stay ahead. At Stefan's Steakhouse Vaasa, they understand the significance of having a well-crafted website, active social media channels, and up-to-date information on their Google business profile. "When checking the opening hours of a restaurant, most people turn to Google," Iira explains. "Having incorrect information is not just a missed opportunity but can also reflect poorly on our brand."
Moreover, Iira underscores the importance of targeted marketing tailored to their customer profile. While some restaurants may succeed on platforms like TikTok, others may still benefit from traditional advertising avenues like newspapers. Stefan's Steakhouse Vaasa can effectively engage with their audience and drive business growth by understanding their clientele and leveraging diverse marketing channels.
Reflecting on the evolving landscape of restaurant marketing, Iira emphasizes the importance of digital presence. “Marketing is mostly digital now. People search for information on the Internet, so having a good, informative website, active social media, and up-to-date information on your Google business profile is crucial,” she notes.
Before partnering with Mobal, Stefan’s Steakhouse managed its digital profiles with the bare minimum—primarily updating opening hours. The collaboration with Mobal transformed their local marketing, saving valuable time and enhancing their online presence.
Since starting with Mobal, Iira has seen significant improvements. “The updates on the profile taken from our social media and website give a good impression to our customers,” she states. This regular update with new pictures and posts has kept the steakhouse’s digital presence vibrant and engaging.
The ease of Mobal’s service particularly impressed Iira. “The restaurant business is full of sudden changes, and Mobal’s quick response times have been invaluable,” she remarks. This efficiency is crucial in an industry where timing and freshness are everything.
“A well-managed business profile leads to more customer contacts and visits to your website!" - Iira Junttila
The professional management of their business profiles has led to more customer contacts and website visits, which generally translate into more reservations. “A well-managed business profile leads to more customer contacts and visits to your website,” Iira confirms.
Results from the past six months compared to the previous six months
Iira highly recommends Mobal to other restaurants for its time-saving benefits and professional results. “Absolutely! The amount of time saved is the biggest thing for me. Also, I am very happy that our business profile now looks professional,” she enthuses.
Stefan’s Steakhouse in Vaasa, under Iira’s management and with the support of Mobal, continues to thrive by combining exceptional culinary offerings with smart, effective local marketing strategies. This synergy enhances the dining experience and solidifies the steakhouse’s reputation as a must-visit destination in Vaasa’s competitive restaurant landscape.
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