June 4, 2023

Mister French Group is Improving their Online Presence and Customer Satisfaction with Mobal

Summary of case study
Problem
Before using Mobal, Mister French Group lacked control over the content their guests were posting online. It was crucial to address this problem, improve their online presence, and get more control over the review section on Google.
Solution
Since using Mobal, Mister French Group's online presence has improved significantly, and their reviews are improving. Today, their team can reply to customer reviews quickly from one centralized dashboard, saving the whole team a lot of time.
At a glance
Company
Mister French
Industry
Food & Beverage
Locations
12 Restaurants
Country
Sweden
Description
Meet Micke Trygg, a creative marketer with over 20 years of experience in the restaurant and beverage industry, to learn how Mister French Is Improving Online Presence and Customer Satisfaction with Mobal
June 4, 2023
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About
Meet Micke Trygg, a creative marketer with over 20 years of experience in the restaurant and beverage industry, to learn how Mister French Is Improving Online Presence and Customer Satisfaction with Mobal
Locations
Sweden
Industry
Food & Beverage
Company size
12 Restaurants
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Find out how Mister French Group, a popular restaurant chain in Sweden, use Mobal to improve their online presence and customer satisfaction. With Mobal, they've turned negative reviews into positive ones and taken control of their online content. Read on to find out more about their story.

Meet Micke Trygg, a creative marketer with over 20 years of experience in the restaurant and beverage industry. As the Marketing Director at Mister French, Micke's role is to expand their business throughout Sweden, driving the brand and marketing at Mister French to create exceptional experiences.

About Mister French Group

Mister French Group was born from its first venue in Stockholm, Mister French. With 10 years of industry experience, they have expanded with several new restaurants, bars, and nightclubs, creating venues that suit the local demand of new or traditional experiences. With a current presence of 12 restaurants and more to come, their goal is set high.

Challenges With Review Management

However, before using Mobal, Mister French Group faced a problem. They were receiving negative reviews to one of their restaurants and lacked control over the content their guests were posting online. It was crucial to address this problem, improve their online presence, and get more control over the review section on Google.

Discovering Mobal

That's when they discovered Mobal. Micke was impressed by the quick service, great control of their account, reminders and follow-ups, and the ability to turn negative reviews into positive ones. They decided to use Mobal to manage their business profiles, and it proved to be a simple solution to their problem.

Pain Points Before Mobal

Before Mobal, Mister French Group was updating their business profiles manually from their creative team. They had no process to update their profiles, and the lack of review replies was a major pain point. Mobal's services helped them increase their presence on Google and transform the online negative trend in customer care by replying to reviews and following up.

Success with Mobal

Mobal: Can you tell us what inspired you to use Mobal to manage your business profiles?
Micke: Mobals experts are always on time and on the spot, that's a promise that delivers.

Since using Mobal, Mister French Group's online presence has improved significantly, and their reviews are improving. Today, their team can reply to customer reviews quickly from one centralized dashboard, saving the whole team a lot of time.

Benefits of Using Mobal

Mobal: Overall, would you recommend Mobal to other restaurant marketers or owners?
Micke: 100%

Micke highly recommends Mobal to other restaurants, and he's been most impressed by the easy collaboration. The most valuable improvement for Mister French Group is better online reviews, and they now have control over the content their guests post online in their business profiles.

Mobal: What are the three main benefits of using Mobal
Micke: The main benefits of using Mobal is the quick service, the great control of our business profiles and that we now have better reviews online.

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