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Malin Kajander, owner of Salon Eliza, two cozy and personal hair salons in Porvoo, shares her experience about the collaboration with Mobal. Read about how Salon Eliza has improved their Google visibility.
Malin, the owner of Salon Eliza, is a third-generation hairdresser. The salon was founded in 1982 by her mother, Benita Kajander. Malin embarked on entrepreneurship early, initially as a dance instructor, later transitioning to the hairdressing profession after being inspired by her mother's satisfied customers. "I come from a family of entrepreneurs. I became an entrepreneur when I was only 20 years old, working as a dance teacher and cultural producer," explains Malin.
Salon Eliza stands out as one of Porvoo's premier hair salons, boasting an average Google rating of 4.8/5 stars. The contentment of their clients is evident from afar. Salon Eliza offers cutting, organic treatments, Indian head massages, and energy haircuts, to mention a few.
In addition to managing Salon Eliza, Malin is a color educator. As a color educator, she delves into the technical aspects of color and the chemistry behind color variations. For several years, Malin has been instructing students and established hairdressers in using the Italian color series Davines.
Every detail is carefully chosen at Salon Eliza, from the products used and sold to the staff. Nothing is done half-heartedly, as Malin explains. This commitment is reflected in Salon Eliza's loyal customer base; Malin has clients who travel from Helsinki to have their hair cut by her.
"I always do things with my whole heart."
Today, customers heavily rely on finding local businesses, including beauty and hair salons, through Google's search engine and mapping service. Therefore, it's crucial for companies like Salon Eliza to actively manage their Google Business profiles, including having a booking link directly in the profile to enhance online visibility and streamline the booking process.
To focus on what Malin and her colleagues do best—running the salon and cutting hair—the collaboration with Mobal was initiated. "Collaborating with local actors and building a network with local entrepreneurs is important to me," Malin explains.
Before Mobal started managing the profiles, Malin and her team sporadically updated the profiles with basic information, such as salon hours. However, much more than that was left unattended. With Mobal in the picture, the profile underwent a comprehensive overhaul. The profile now features new photos of the salon, colleagues, hairstyles, and weekly posts about offers and haircuts.
Mobal updates the profiles weekly with images and posts, respond to all customer reviews, and ensures that all basic information is accurate. During the collaboration with Mobal, Salon Eliza expanded its operations and opened a new salon. Today, Mobal handles the profiles for both salons on Google.
"The review responses are personalized and nicely written. I enjoy checking how you've responded and am always very pleased with it," says Malin. Customer reviews are now a critical factor that greatly influences the decision to visit a business. Potential customers more frequently read online reviews before choosing to contact or visit a company. Therefore, there's no doubt about the importance of responding to all reviews, especially on Google, the world's largest search engine. Salon Eliza establishes personal customer engagement and stronger relationships by responding to customer reviews.
Since Mobal started managing the profiles, Malin and her team no longer need to worry about them, saving significant time each week. Malin can focus on what she does best—running the salons—while Mobal takes care of their Google visibility.
"We have seen clear results from actively managing our business profiles on Google. We highlighted energy haircuts in the profile, and shortly afterward, we noticed a surge in bookings for energy haircuts," Malin reveals.
With Mobal, Salon Eliza has achieved the following profile improvements over the past years.
"It's reassuring to know that professionals are managing our profiles, allowing me to focus on what I do best."
The Google profile is a crucial marketing channel for Salon Eliza, with thousands of profile views and hundreds each month. The profiles serve as a digital storefront where the initial impression of Salon Eliza is formed for those seeking hairdressers in the vicinity. "You are a young and innovative team, and you do your job very well and professionally. I save so many hours knowing you handle this part of our marketing."
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