Apple Introduces Custom Action Links to Business Connect

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With Custom Action Links, businesses can now prioritize the actions they want to promote, whether directing customers to order groceries, book accommodations, or reserve a table. This feature's versatility sets this feature apart; businesses can create direct links to their website or preferred platform without needing an app, streamlining the user experience and maximizing convenience.

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Customize your action links by selecting from a range of category actions

Within each category, numerous actions are available, allowing you to tailor custom action links to one or more of them. For instance, if your primary category is dining, you have the option to include custom action links for any combination of the following actions:

• Menu
• Reserve
• Waitlist
• Pickup
• Delivery
• Gift Card
• Parking
• Shows
• Tickets
• Careers

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From the user's perspective, these actionable links are prominently displayed at the top of a business's place card within Apple Maps. This means that whenever a user searches for a particular company and clicks on its listing or map pin, they are presented with these convenient links, facilitating seamless interactions and transactions.

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Custom Action Links represent a significant evolution of an existing feature within Apple Business Connect. They enable businesses to engage users directly without relying on third-party apps, streamlining the user experience and fostering direct relationships between businesses and their customers.

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Implementing Customer Action Links

Implementing Custom Action Links is a breeze. Businesses can choose to use Quick-Links for deep linking to specific pages within an app or app clips for quick actions without the need to download a full-fledged app. This flexibility ensures a smooth experience for users, boosting engagement and driving desired actions.

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1. Visit the Actions page form the info section on Apple Business Connect

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2. Choose the action and add a link

You can add many actions to your profile. The first one you add will be the primary action link.

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The introduction of Custom Action Links underscores Apple's commitment to empowering businesses and improving the discoverability and accessibility of their offerings. It signals Apple's dedication to providing robust tools for businesses to thrive in the digital landscape.

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By signing up for Apple Business Connect, businesses can unlock many powerful features, including Custom Action Links. Apple Business Connect opens up a world of possibilities for businesses to expand their reach, drive meaningful customer engagements, and, ultimately, boost their bottom line. Don't miss out on this strategic opportunity to enhance your business presence on Apple Maps, sign up for Apple Business Connect now and start making a real impact.

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