100 year old restaurant Kosmos Sees 40% Increase in Click-Through Rates in their Google Business profile

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Kosmos: A Culinary Landmark Celebrating 100 Years of Tradition

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Established in 1924, the restaurant Kosmos has delighted diners in Helsinki for a century. Under the leadership of Kiira Hepolampi, the restaurant honours its rich legacy while embracing new culinary trends, making it a must-visit destination for both locals and visitors.

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Celebrating its 100th anniversary, Kosmos showcases timeless flavours and a vibrant dining experience that keeps customers coming back for more. We asked Kiira Hepolampi about the partnership with Mobal and its impact on the restaurant's Google Business profile.

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Profile Impressions Up With 30%

Kiira reflected on the restaurant's previous approach:

“Before, we never really focused on our Google profile; we mostly just updated our opening hours, and even that was often forgotten.”

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Since partnering with Mobal, Kosmos has seen a 30% increase in profile impressions, growing from 23,316 in August 2023 to 30,385 in August 2024. This surge in visibility means more people are discovering Kosmos on Google.

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Customer Engagement: 29% Increase in Profile Interactions

Thanks to optimised business descriptions, enhanced review management, and updated media, Kosmos has experienced a 29% increase in profile interactions. Customers are now engaging more than ever, whether checking opening hours, calling for reservations, or finding directions.

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40% Boost in Click-Through Rate (CTR): More Online Interest, More Restaurant Visits

An impressive 40% increase in CTR highlights the growing interest in Kosmos. More people are not only visiting the restaurant’s Google Business Profile but also clicking through to their website, calling them or requesting directions, directly translating into increased foot traffic.

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“This lack of worry has pleased me. I’m very satisfied with the current situation,” Kiira shared, emphasizing the peace of mind provided by Mobal's service.

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The Mobal Solution: Active Profile Management Drives Results

Ravintola Kosmos use Mobal’s managed service solution, which removes the burden of managing Google Business Profiles. Mobal's team is optimising every aspect of the restaurant’s profile, ensuring accurate information, engaging content, and responsive review management. By staying proactive and continuously refining the profile, Kosmos Google Business profile achieved remarkable results.

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“I’ve found it convenient that someone takes care of keeping the information up to date and monitors feedback, responding to it when necessary.”

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