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In this story, we dive into the success story of REDRIB Experience and their partnership with Mobal. From having virtually no presence on Google to now dominating the search engine, REDRIB Experience digital footprint has received a significant upgrade since the collaboration began.
We met with Leif Rosas, entrepreneur and founder of REDRIB Experience, on an autumn day in Helsinki to learn about his experience with Mobal and discuss the results they now see in their profile. Discover how a well-managed Google profile, with the help of Mobal, can transform a company's digital presence and enable small businesses to reach a larger online audience.
REDRIB Experiences offers thrilling adventures in Helsinki, Finland. Their operations include rib boat experiences during the summer and hovercraft rides with ice rescue suits swimming in the winter. REDRIB Experience is not just a boating company; they create memorable and genuine experiences for their customers.
"I founded RedRib in the autumn of 2018. The year 2019 marked our first year in operation, making us a relatively young company," Leif says. "Our start was promising, but then the pandemic hit. Despite this, we managed quite well and now see a positive upswing. As we grow, my role shifts towards managing operations, being available for calls and email communication, and ensuring all aspects of the company run smoothly."
Visit REDRIB Experience website for more information: https://redrib.fi/en/
For REDRIB Experience, as for many businesses, digital marketing can pose a labyrinth of challenges. The digital realm, while offering boundless possibilities, also presented intense competition. Leif shared insights into the complexities of navigating this terrain, stating, "Our young age as a company has been an advantage. Digital platforms, including social media and a well-maintained Google profile, have been our primary marketing channels."
While embracing the digital age, REDRIB Experience also acknowledged the importance of retaining some traditional marketing elements. Leif emphasised the significance of balancing digital strategies with traditional approaches. "I believe a combination of digital and traditional marketing strategies is essential. Meeting people in person, answering the phone, and building personal networks are crucial. Nevertheless, it's in the digital realm where the action is."
In this digital age, authenticity and quality are paramount. Leif stressed the importance of delivering an authentic and unique product that consistently maintains a high standard. He likened this to the experience they offer, explaining, "The most important thing is that we have a product of high quality, something authentic and unique. The experience we provide must maintain a high standard. It reminds me of the place I'm in right now - not many have had the chance to explore Skanslandet. For us, Helsinki and the Sipoo archipelago are sufficient. How we present it and communicate it to our audience is crucial, and this must adapt and evolve with time and trends."
Leif encapsulates the essence of their business philosophy. It is not merely about being present in the digital realm but about offering an experience that is genuine and memorable. Their commitment to quality, authenticity, and adaptability would prove instrumental as they embarked on their journey towards a stronger digital footprint.
Before initiating the collaboration with Mobal, their Google Business Profile was practically nonexistent. They recognised the potential of the digital landscape and understood the importance of a harmonious blend of digital and traditional marketing. Despite being aware of the profile's importance, they struggled to find the time to give it the attention it deserved. Today, their Google Business Profile is one of their most important marketing channels to reach new customers.
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The collaboration with Mobal began smoothly and efficiently. Leif didn't need to invest time in searching for vast quantities of images, content, or information to get started. "The fact that we didn't have to spend time sifting through image archives, gathering information, or translating text was a big relief for a small company like ours, where every minute is valuable," Leif explains. Instead, Mobal took the initiative to review their digital presence and understand their core business.
Today, their profiles reflect a solid and professional brand. The images align with REDRIB Experience's brand identity, the content is relevant and up-to-date, the business information is accurate, and the reviews are positive and numerous. All of this has had a positive impact on positioning REDRIB Experience as a leader in their industry.
"What was once a virtually non-existent profile has now transformed into a professional and well-maintained digital business card for our company," Leif explains.
In our conversation with Leif, the driving force behind REDRIB Experience, we uncovered the results of the partnership with Mobal. The collaboration results underscore the power of a well-managed Google Business profile in shaping a business's digital presence. REDRIB Experience's visibility and click-through rate have surged, positioning them with a strong position on Google."Our visibility and click-through rate has increased significantly, and we now have over 100 five-star reviews that boost our reputation," Leif describes.
Since using Mobal's service, REDRIB Experience's visibility on Google Maps has increased by over 200%. The profile's visibility and clicks have increased dramatically by several hundred per cent. Additionally, the profile now boasts over 100 five-star reviews that enhance their online reputation. The collaboration results stand as a testament to the power of a well-managed Google Business profile and the impact it can have on a business's online presence.
Leif highlights three fundamental advantages of Mobal's service: simplicity, transparency, and dependability. Notably, this service is not only cost-effective but also affordable for small businesses. Leif says, "Our collaboration with Mobal is characterised by simplicity, transparency, and dependability. Moreover, the service's affordability, especially for smaller enterprises, has enabled us to concentrate on our core mission without being burdened by technical intricacies."
“Never underestimate the significance of a well-maintained Google profile. Entrusting its management to experts like Mobal is not just a wise investment of resources; it also provides peace of mind.”
Leif's advice to other businesses is not to underestimate the significance of a well-maintained Google profile. Outsourcing profile management to experts like Mobal is an investment that not only saves time but also provides peace of mind. This allows you to sleep well at night and focus on your core business.
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