TEMPUR: Mission achieved - Letting people discover better sleep with better discovery on Google Business

An introduction of TEMPUR 

‍

In order to gain a deeper understanding of the subject matter, it is imperative to delve into the company background of TEMPUR. Recognized as an expert in promoting good sleep, TEMPUR is renowned for its scientifically proven mattresses and pillows crafted from the finest TEMPUR material. This unique material possesses the remarkable ability to adapt to body temperature, resulting in enhanced sleep quality and overall well-being. With a primary mission of improving the sleep experience of its customers, TEMPUR offers tailored solutions that cater to the specific needs of individual sleepers. Furthermore, TEMPUR ensures that its personnel are well-trained as sleep ergonomic experts.

‍

Operating in over 90 countries, TEMPUR has been an active presence in Finland for more than two decades. Its Tempur Brand Stores in the country form the largest retail chain specializing in sleep-related products. Appreciated wherever quality sleep is valued, TEMPUR products are also utilized in hospitals and elderly homes. Notably, TEMPUR is the sole manufacturer recognized by NASA for the authenticity, quality, and durability of its materials.

‍

Why Mobal? 

Mobal and TEMPUR have been working together for almost 18 months. Before the collaboration began, the challenge for TEMPUR was to find the time to effectively manage multiple locations on Google and make sure these profiles actually stand out in search. Mobal’s managed service is meant just for that, and now the long-term work is showing results.     

‍

“Tempur already has 11 stores, which means we need help with updating our Google Business Profiles. Mobal has really gone the extra mile to ensure our Google visibility and presence increases, as well as making sure our aims are achieved.”

“Our main goals have been to gain store specific growth in visibility, but also to get more in-store bookings and increase the attraction of our campaigns. Our latest campaigns are now clearly on show in the Google Business Profile, meaning searches have quick and easy access to relevant offers.”

Results 

The updates section in Google Business Profiles make it possible to display relevant campaign offers directly in search results, a free advertising space completely owned by the business. Through TEMPUR’s collaboration with Mobal, these offers received more than 150% more views year-over-year. 

‍

“Also reviews are replied to very efficiently and with high quality.”  
‍

‍

‍
Reviews is regarded as the new online currency, where people discover and choose service providers and products often partly based on both the quality and quantity of customer reviews.  

‍

“Further, the efforts of Mobal have naturally saved us lots of time to be invested in other important tasks, as well as brought a structured and systematic approach to our work with Google and other areas within location marketing. Quite frankly, they’ve taken it to a totally different level, though still being very mindful and respective of our brand.” 

‍
‍

Keeping the brand consistent across all marketing channels is essential. Google business profiles are often overlooked in this regard, but represent your brand just as much and often as a first touchpoint for people discovering businesses online.

We wish even more people will discover and support the mission of TEMPUR. Since we spend nearly a third of our lives asleep, shouldn’t this valuable time be everyone's top priority? Mobal supports this notion by helping TEMPUR stand out in online search.

‍