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Löyly, a unique sauna and restaurant experience located in Helsinki, has become a beloved destination for both locals and tourists. Suvi Rantanen serves as the restaurant manager at Löyly, a place that is not just a restaurant; it’s a destination that attracts tourists from all over the world every day.
To enhance their visibility and reach a broader audience, Löyly partnered with Mobal to manage their business profile on Google. This collaboration has enabled Löyly to effectively engage with thousands of customers each month, ensuring that their unique offerings are easily discoverable and accessible to a global audience directly in the search engine on Google.
Through Mobal's profile management services, Löyly has successfully taken their online presence to new heights, attracting more visitors and solidifying their reputation as a must-visit destination in Helsinki.
The restaurant scene in Finland is highly competitive, and customers' purchasing behaviour has changed significantly. Despite this, Löyly stands out due to its unique combination of a restaurant and sauna complex. This distinctive offering sets it apart from other restaurants in the area.
Given the changing consumer behaviour, Suvi believes it is crucial for restaurants to focus on digital marketing. She emphasises the importance of social media presence and ensuring that all information is accurate across every platform. "It is very important to focus on digital marketing; social media and the most important is that all business information is right on every platform," she says.
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Before Löyly started using Mobal's service, managing the business profiles was a challenging task. Suvi explains, "Basically, the restaurant manager tried to take care of everything, and in the busy restaurant business, you easily forgot something or didn’t even know what to do better.”
Löyly's overall experience with Mobal has been exceptional. Suvi values the prompt customer support the most. "Absolutely the fact that you get the answer always right away and I save a lot of time when Mobal, for example, responds to customers' feedback," she notes. Since using Mobal, Löyly has seen significant improvements in its business profiles. “I’ve also been particularly surprised by the quick customer service and the valuable information about changes”, Suvi notes.
Löyly implemented several specific strategies with Mobal to enhance their Google Business profile and effectively reach thousands of customers monthly. Here are the key strategies:
Mobal ensures all business details, including address, contact information, and operating hours, are accurate and up-to-date, making it easy for potential customers to find and contact Löyly.
High-quality photos and videos showcasing Löyly's unique sauna and restaurant experience are uploaded, playing a crucial role in attracting and engaging potential visitors.
Mobal actively manages and responds to customer reviews, building trust by thanking customers for positive feedback and addressing concerns in negative reviews.
Google Posts are utilized to share regular updates and events, keeping the profile dynamic and providing customers with the latest information and reasons to visit.
Keyword optimization strategies are implemented to ensure Löyly's profile appears in relevant search results, using specific keywords related to saunas, restaurants, and Helsinki attractions.
Special features and attributes of Löyly, such as its unique location, eco-friendly practices, and awards, are highlighted to differentiate it from other businesses and attract more visitors.
In the past 12 months, Löyly's business profile has seen remarkable growth and engagement, thanks to Mobal's effective strategies. The profile garnered an impressive 581,207 impressions, capturing the attention of a vast audience.
Interactions on the profile surged to 206,092, marking a 9% increase compared to the previous year. This heightened engagement is a testament to the compelling content and active customer interaction facilitated by Mobal.
Moreover, the Click-Through Rate (CTR) soared to 35.46%, a significant 39% increase. This higher CTR indicates that not only are more people viewing Löyly's profile, but they are also more inclined to take action, whether it’s making a reservation, seeking more information, or planning a visit.
During the high season in summer (the past 3 months), the profile's performance was even more impressive. Löyly's profile achieved 178,236 impressions, a 42% increase. Interactions skyrocketed to 68,876, reflecting a 58% increase. The CTR during this period was an outstanding 38.7%, showcasing the profile's ability to engage and convert visitors effectively.
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