November 23, 2023

Hawaii Restaurants uses Mobal to Save Time while Reaching More Customers on Google 

Summary of case study
Problem
Hawaii Restaurants faced a few challenges with their presence on Google , especially with keeping their restaurants business profiles on Google up to date. The information was often scattered, outdated, and not updated correctly. Keeping track of all restaurants' profiles took time and often caused headaches. 
Solution
Hawaii Restaurants experienced clear improvements in their business profiles on Google after starting to use Mobal. They can now update all essential information with a click, keep food menus updated, showcase their beautiful dishes, and ensure all reviews get a timely reply. 
At a glance
Company
Hawaii Restaurants
Industry
Food and Beverage
Locations
4 restaurants
Country
Helsinki, Finland
Description
Lulu's restaurant in Helsinki is a playful culinary adventure that combines food and art, all while offering stunning views of the city. With Mobal, Hawaii Restaurants now have a platform where all information is kept and updated from one place.
November 23, 2023
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About
Lulu's restaurant in Helsinki is a playful culinary adventure that combines food and art, all while offering stunning views of the city. With Mobal, Hawaii Restaurants now have a platform where all information is kept and updated from one place.
Locations
Helsinki, Finland
Industry
Food and Beverage
Company size
4 restaurants
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Hawaii Restaurants consists of four very exciting and popular restaurants, the newest restaurant is Lulus, located in downtown Helsinki with stunning views over the harbour. We had a chat with Marketing and Sales Manager, Anastasia Mamadzhanova, to hear how she uses Mobal in her weekly work.

Table of content: 
  1. Introduction: a playful culinary adventure
  2. Challenges: Challenges with keeping their Google Business profiles up to date
  3. Solution: One centralised platform
  4. Results: A strong presence on Google ensuring customers find their restaurants

Discover Mobal for Restaurants

A playful culinary adventure

Lulu's restaurant in Helsinki is a playful culinary adventure that combines food and art, all while offering stunning views of the city. With an inventive and delicious menu, Lulus is the perfect place to enjoy an evening with friends and family. In addition to its innovative cuisine, Lulus offers a wide selection of fun cocktails, and their bar is open until late. Whether you're looking for a memorable dining experience or a fun night out, Lulus has something for everyone. 

Hawaii Restaurants Interior image

Hawaii Restaurants needed a solution to manage their four restaurants' business profiles online quickly, easily, and smoothly to showcase their best side online. With Mobal, Hawaii Restaurants now have a platform where all information is kept and updated from one place. With ready-made review templates and bulk features, they can update their information correctly in minutes.

"It's, of course, essential for restaurants to be on Google. We get more guests and bookings through Google, and especially during the summer, tourists and others find our restaurants through Google Search and Maps." - Anastasia Mamadzhanova

Challenges with keeping their Google Business profiles up to date

Hawaii Restaurants faced a few challenges with its online presence, especially with keeping its business profiles on Google up to date. The information was often scattered, outdated, and not updated correctly. Keeping track of all restaurants' profiles took time and often caused headaches. 

One of the main reasons was that the restaurant managers were overloaded with work and had to rely on their memory to update the information. Unfortunately, this resulted in incorrect information presented online. Incorrect business hours directly impact table reservations and foot traffic, affecting the bottom line. 

"One of the main issues was that nobody replied to reviews. So, both negative or positive reviews from all guests were not replied to" - Anastasia Mamadzhanova

One centralised platform

"I really like working with Mobal. Their team answers very fast when I have any questions. If you have any kind of problems or struggle with something on the platform or in the profiles, you get an immediate response. " - Anastasia Mamadzhanova

Hawaii Restaurants started using Mobal to update their business profiles on Google. Mobal provides a solution with everything in one place, including information management, content management, review management, and menus. All essential aspects of a restaurant's online presence. 

Previously, the information was scattered, and the responsibility was always on the restaurant manager, but they are often overloaded by work and often forget about it, which was the main issue." - Anastasia Mamadzhanova

Lulus Restaurant business profiles

Now, Ana and her team can update their opening hours, reviews, and visual materials quickly and easily. The automated features make their work faster so that they can focus on what really matters, providing guests with an unforgettable and delicious experience. 

"Now, it takes maybe half an hour each week to update all the info, reply to reviews, update menus, and upload content, which is really fast. You go through them very quickly and enable automatic answers to reviews, for example. And what is most important, you have this clear overview of each restaurant's online presence." - Anastasia Mamadzhanova

A strong presence on Google ensuring customers find their restaurants

Hawaii Restaurants experienced clear improvements in their business profile look and content after starting to use Mobal. They can now update all essential information with a click, keep menus updated, showcase their beautiful dishes, and ensure all reviews get a timely reply. 

Chef cooking at Lulus restaurant

Lulu’s have made a significant improvement  regarding their visibility online, with +142% more views in their Google Business profile today, compared to six months ago. More views ultimately translates into more foot traffic and hungry visitors finding their restaurants, directly impacting the bottom line.

In six months, Lulu's Google Business profiles have received: 

  • +742% more phone calls 
  • +128% website visits 
  • +175% direction requests  

In the restaurant industry, 93% of consumers read reviews before visiting a place. They have a significant impact on the ranking online but also when it comes to bringing in foot traffic to your restaurant. 

Book a demo

You want your restaurant to stand out from your competition online, right? The secret is to earn 5-star reviews from customers, include keywords in your business description, add high-quality photos of your menu items, and ensure your opening hours are always up to date. Book a demo to experience the power and ease of use of Mobal. 

 

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