Search results are increasingly driven by hyper-localized factors, one of these being the proximity of the searcher to the business. More and more, consumers are searching for local options. Consequently, if your business is not showing up in local search results, you are most likely missing out on your most important source of traffic. Setting…
Why are some stores easier to find online than others and why do some of these earn a consistent stream of traffic to their sites, while others don’t? Today, most of this has to do with how the business manages its online presence. Stores that want to capture new potential customers and keep existing customers…
As businesses start to open up again, customers will turn to Google Search and Maps for information regarding opening hours and accurate location information. Google My Business has been a powerful tool for local businesses to keep their customers up to date during a year of uncertainty. Google My Business has evolved rapidly since January…
2020 has been like no other year. Covid 19 has changed the way consumers shop and how retailers and other companies sell. Hence, the ongoing pandemic has had an enormous impact on local businesses. It has caused a major economic shock and changed consumer behavior. A result of the pandemic is that the transition to…
With new technology and increased competition, hijackers are becoming an increasing problem where they aim to steal traffic, leads and sales from competitors. The problem, where someone other than the owner of the business listing, gains access, and control of the GMB profile is growing. The frequency of the tactic, where a hijacker uses the…
A seamless customer journey with an omnichannel marketing strategy Most consumers today research the product or service they intend to buy before a purchase decision is made. Therefore, to interact with a brand across multiple channels is a natural and inevitable part of the customer journey today. The fact is that it is most rare…
Your Google My Business profile is your digital storefront. In today’s digital era you cannot only focus on your physical storefront, you have to pay close attention to your online presence. To drive new customers to your business, you need to make sure they find you and that their first impression of your business outweighs…
Online reviews have a direct correlation with your business’s online reputation and customers will look out for you online before making a purchase decision. To understand the power of customer reviews is therefore essential for all marketers and business owners alike. Consequently, managing, collecting, and reading reviews should be an integral part of your customer…
Setting up the right primary category of your business is crucial for your ranking on Google search and Google Maps. Choosing the wrong primary category could hurt your business more than you think, mainly by losing both customers and revenue. In fact, according to Search Engine Land, the business category is one of the most…