Mariehamn is a charming island capital located on the Ålands Islands. Due to the island’s central location in the Baltic sea, Mariehamn can easily be reached from both Finland and Sweden. Mariehamn is the center of commerce, politics, and industry, and during the summer months, the town buzzes with tourists visiting from near and far. …
What device are you usually on when you are on the go and looking for a local service-provider? The answer is of course on your mobile device. One of the most recent developments in Google My Business, is the new performance tracking that offers an improved breakdown of how organic search performance has impacted your…
How many times have you slightly stressed searched for the “Nearest gas station” while realizing that you are running out of gas and should have fueled up a couple of kilometers ago? The customer’s ability to find Teboil Pakila on Maps is key When it comes to fueling up consumers are often making split-second decisions,…
Search results are increasingly driven by hyper-localized factors, one of these being the proximity of the searcher to the business. More and more, consumers are searching for local options. Consequently, if your business is not showing up in local search results, you are most likely missing out on your most important source of traffic. Setting…
Why are some stores easier to find online than others and why do some of these earn a consistent stream of traffic to their sites, while others don’t? Today, most of this has to do with how the business manages its online presence. Stores that want to capture new potential customers and keep existing customers…
As businesses start to open up again, customers will turn to Google Search and Maps for information regarding opening hours and accurate location information. Google My Business has been a powerful tool for local businesses to keep their customers up to date during a year of uncertainty. Google My Business has evolved rapidly since January…
2020 has been like no other year. Covid 19 has changed the way consumers shop and how retailers and other companies sell. Hence, the ongoing pandemic has had an enormous impact on local businesses. It has caused a major economic shock and changed consumer behavior. A result of the pandemic is that the transition to…
With new technology and increased competition, hijackers are becoming an increasing problem where they aim to steal traffic, leads and sales from competitors. The problem, where someone other than the owner of the business listing, gains access, and control of the GMB profile is growing. The frequency of the tactic, where a hijacker uses the…
A seamless customer journey with an omnichannel marketing strategy Most consumers today research the product or service they intend to buy before a purchase decision is made. Therefore, to interact with a brand across multiple channels is a natural and inevitable part of the customer journey today. The fact is that it is most rare…
Your Google My Business profile is your digital storefront. In today’s digital era you cannot only focus on your physical storefront, you have to pay close attention to your online presence. To drive new customers to your business, you need to make sure they find you and that their first impression of your business outweighs…