A seamless customer journey with an omnichannel marketing strategy Most consumers today research the product or service they intend to buy before a purchase decision is made. Therefore, to interact with a brand across multiple channels is a natural and inevitable part of the customer journey today. The fact is that it is most rare…
Your Google My Business profile is your digital storefront. In today’s digital era you cannot only focus on your physical storefront, you have to pay close attention to your online presence. To drive new customers to your business, you need to make sure they find you and that their first impression of your business outweighs…
Online reviews have a direct correlation with your business’s online reputation and customers will look out for you online before making a purchase decision. To understand the power of customer reviews is therefore essential for all marketers and business owners alike. Consequently, managing, collecting, and reading reviews should be an integral part of your customer…
Setting up the right primary category of your business is crucial for your ranking on Google search and Google Maps. Choosing the wrong primary category could hurt your business more than you think, mainly by losing both customers and revenue. In fact, according to Search Engine Land, the business category is one of the most…