The sun is shining, the ice cream stands are open and citizens are strolling around in shorts and summer dresses. It is safe to say that summer 2021 has arrived.
Businesses are slowly opening up again and restaurants are extending their opening hours after a long and difficult spring. The search terms terrace and ice cream are experiencing a major spike according to Trends, and we are not surprised.
People are looking for the hottest new restaurants, beach cafes and padel courts to make the most out of their holidays. Many also change the busy city life to the calmer countryside. Roadtrippers and weekend travelers are searching for the closest gasoline station or best ice cream stop along the way.
90% of smartphone users say they search online to find a local business, making your Google My Business profile extremely important. Did you know that your profile shows up before your webpage on Search?
Hence, as a business owner or marketing manager, your Google My Business profile should be familiar to you. No matter how big or small your business is. Now you might believe that your business doesn’t have one, well we suggest you double-check that. Google automatically creates business profiles for most businesses on Maps by crawling the data from your website and other social media pages.
Bring in customers from near & far
So, since your profile most likely already is live and visible, why wouldn’t you want to take advantage of it and increase your summer sales by making sure your profile stands out on Maps and Search? By optimizing and taking care of your Google My Business profile you will not only increase your discoverability by ranking higher in local search results but also drive better engagement. Through Google My Business you can connect with your customers in a meaningful way and thereby also boost inquiries, calls, website visits, and calls.
Now you might think “My store’s Google My Business profile looks fine”. We suggest you hold that thought, Google is frequently updating its platform with new features affecting the ranking and look of the profile.
Managing your Google My Business profile is like managing any other social media profile, it requires activity and engagement. Adding pictures, posts, offers, products, answering reviews, and staying up to date with what Google is up to can be quite time-consuming. Especially when you are focusing on running your business and taking care of your customers. Thats why we are here to help you stand out from the competition and get noticed by local customers. By taking care of your Google My Business profile you make sure that holiday planners find your profile while searching for their next holiday destination.
Mobal is the first Helsinki-born startup purely focused on helping local businesses grow with Google. We are a caring, curious, and courageous team, with expertise in digital marketing and strategy. We believe in sharing what we know and love in a meaningful and measurable way.