How do you go on about a local grocery store in a small village where most citizens already are aware of your existence?
We helped K-Market Äetsä boost their online-presence by active management of their Google My Business-profile.
K-Market Äetsä is a local village grocery store in Äetsä, which is a part of Sastamala, a city that inhabits approximately 20 000 citizens. The store-owner has run the shop for a long time, so she is a familiar face among most people in Äetsä. Additionally, some highlights during our co-operation has definitely been her efforts to activate the local citizens during the pandemic by arranging scavenger hunts across the village and rewarding her customers with small surprises in the store.
More unique views and +30% direction requests
By actively managing their profile, K-Market Äetsä’s profile has received more unique views than there are villagers in Äetsä altogether. The increased views are proof of how important an actively managed Google My Business-profile is, regardless of where your store is located. By ticking this box, you are not only gaining visibility among new possible customers, but also communicating with your regular customers.
Villages get visitors in the same manner as bigger cities do and K-Market Äetsä’s direction requests went up by +30% after actively updating their profile with posts about their current events and offerings. When your profile is in great condition, the visitors can be sure of what to expect from you in advance, and even contribute to them choosing to visit you again in the future.
Reviews influence your reputation
Before making a purchase decision, up to 95% of shoppers tend to rely on other customer experiences. After having discovered, and successfully removed a duplicate profile of K-Market Äetsä from Google Maps, the profile started to receive more reviews as well. As a result of actively responding to the reviews, their numbers went up with +78% and counting. Not only is this sending out a signal of proactive communication to the customers, but evidence of how important all aspects of an actively managed Google My Business-profile are. Reviews are an acting variable with local rankings on Google, which means that great reviews equal greater ranking possibilities.
Setting up and managing your Google My Business-account is more important than ever. No matter where your business is located, be it a small village or in the citycenter, consumers are spending more and more time online browsing before making a purchase decision. Your digital storefront really matters and we want to ease out the process for you.
Want to hear more about the benefits of Google My Business and an actively managed profile? Don’t hesitate to reach out to us, we are here to help your business shine on Google Search and Maps.
Mobal is the first Helsinki-born startup purely focused on helping local businesses grow with Google. We are a creative, curious, and committed team, with expertise in digital marketing and strategy. We believe in sharing what we know and love in a meaningful and measurable way.